Fashion Meets Fitness at Nike+ Chicago's NikeWomen BraHaus Event


Who doesn't love fashionable athletic wear?

The Nike Training Club on Michigan Avenue held a week-long NikeWomen BraHaus event, featuring the new and improved Nike Pro Bra Collection. Attendees enjoyed personalized bra fittings, a 30-minute NTC workout, refreshments and more. 


I attended the event's last day, Thursday the 11th, during a 5:30-6:30pm time slot. After checking in with the new Nike+ app and walking through a "Take Care of Your Girls" hallway, I made my way up to the bra-fitting party. 


The Nike Pro Bra Collection recently added new sports bras, ranging from low to high support. Using a special Nike fitting app, NTC employees performed personalized bra fittings to find the best fit and support customized for you. I was measured at 31 inches around and 8 inches from breast to side, resulting in an estimated 34B or size Small. 


I tried on the Nike Pro Indy Cool for low support (pictured above in white) and the Nike Pro Hyper Classic for medium support (pictured above in Black/Hyper Pink). While both were temptingly comfortable, I decided to go with the Nike Pro Indy Cool due to it being a new style that I do not yet have in my closet.


Free customizations were offered for those that purchased from the Nike Pro Bra Collection, as was a special goodie bag including a $20 Nike gift card and bra case. Out of 5 motivational sayings, I choose "I Run My World" to be applied to my new Nike Pro Indy Cool. Perfect inspiration! 


Aside from personalized bra fittings and swag, Nike+ Chicago featured a special photo booth from Sharingbox brought in just for NikeWomen BraHaus. As someone who's always eager for a photo op, I thought this was a great touch to make the event stand out as one of a kind.


I'm not going to lie, I was a little worried about what the NTC workout was going to entail after hearing it was Simone Biles inspired. While I have done some intense training in my past, I was a bit rusty. Luckily, the two Nike Trainers who taught the 5:30pm class - Gina Caifano and Betina Gozo - spent the 30 minutes motivating everyone to do their best and encouraging teamwork. 


Attendees ranged in form of athletic background, making it even more crucial to stress the importance of motivating each other and giving it your all. This was by far the best part of the night that I took away with me. 


After sweating up a storm and enjoying complimentary refreshments, I happily took my Nike swag and already-sore body home. The length of the workout was perfect, elements of the event were unique and I found a new level of comfort in the Nike Pro Bra Collection. Great event, Nike+ Chicago!

4 comments

  1. Looks like an interesting event.

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  2. I love the outfits.

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  3. It sounds like it was a lot of fun!

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  4. Love events where fitness and fashion are merged into one. I love the health aspect. I can't deny I love Nike's fitness gear. I have used the bra collection. It helps when I work out. I am so going to attend an event like this

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